The entire country is accessing the web and using mobile applications to find information and solutions (in other words, your business!) With Desktop computers, laptops, tablets and mobile phones, the way people, of all demographics, are finding and choosing businesses is changing daily.
The current potential client is researching goods and services through social media, search engines and videos. Traditional marketing is not only becoming less effective, it's also becoming more expensive. Even word of mouth is changing, a 2014 study by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations!
Why are Digital and Inbound Marketing good for your business? Customers are tired of Interruption Marketing.
A lot has changed in the past decade. Streaming music services make radio ads even more irrelevant. DVR and Netflix have lessened the value of television advertising. Caller ID has gutted telemarketing. Are there still Yellow Pages?
These styles of marketing are becoming less effective and more expensive not only because of the technology however, they are also faltering because they are one way and seller-centric.
Inbound marketing changes this and makes the marketing experience customer-centric. Getting your message to the right people in the right context will not only boost marketing and advertising efficiency, but will even turn your customers into promotors.
Search Engine Marketing - Social Media Marketing - Content Marketing - Display Marketing - Email Marketing - Social Media Optimization - Search Engine Optimization - Social Media Customer Service Consulting - Campaign Marketing - Inbound Campaign Strategy - Audio Marketing - Mobile App Monetization - Game Monetization